Copywriting Questionaire




Rep Name:
Rep Email Address:
Rep Phone Number:
Business Name:
Business Phone Number:
Business Address and/or Locator:
Who does the client want to talk to? Age, Gender, Lifestyle, etc
What does the listener want to know about the client's business that will be most important to the listener?
Why should the listener shop with this client versus their competition?
What are the client's unique selling points? What do they want to be famous for?
Does the client have a theme, hook or gimmick?
How will the client benefit if the listener responds to this ad? "More sales" is not an answer.
What do you want the listener to do when they hear the ad? Be specific.
This ad will be successful when...
What are THREE things that separate the client from their competition?
What is a reason people DON'T shop at this business?
What is the competition doing that the client likes? What do they like about their competition?
What is their branding statement? If they do not have one, would you like one created?
If the client wants an ad that is "something different", what does that mean?
Give me a story/experience about the client's business...
Does the Client have a website? Facebook? Twitter? Blog? Please include addresses if possible.
Styles:	Hard Sell Soft Sell Humorous Real Life Situation Just Do It! Hurry! Single Voice Multi Voice
Goals:	Imaging Price/Item Introduction of New Products/Services Increase Traffic Rebranding


Put a website form like this on your site.




Smarter Than Colleen

Every weekday Star 102.5 plays “Smarter Than Colleen” at 8:10am.  They get a listener on the phone who thinks they know Hollywood Trash and ask them five questions.  Colleen is removed from the room and has no idea what the questions are.  When Colleen comes back she gets to answer the questions, if the listener gets more right (tie goes to Colleen since it’s “Smarter than Colleen” not “As Smart as Colleen”) then they win a great prize!

Combat Hunger

Combat Hunger is the Midwest’s largest two-day food drive, held each year on the weekend prior to Thanksgiving. STAR broadcasts live from 5a – 6p on Thursday and Friday at 12^th and Locust, downtown Des Moines, collecting cash and non-perishable food items for The Food Bank of Iowa.  Partners with Combat Hunger include the Iowa Motor Truck Association – who provide all the truck transportation for food pick ups from participating businesses and schools; The Des Moines Register – who provide a minimum of 4 ads in the Des Moines Register, include a bag drop on the Thursday prior to Combat Hunger as well as host a large in-house food drive with their employees; Mercy Medical Center – who provide a significant number of volunteers as well as host an in-house food drive with their employees; and Dahl’s – who allow collection bins and coupons in their stores for two weeks prior to CH.  All sponsors provide in-kind donations and any other involvement on a client level will need to be discussed to make sure it makes sense to include them in the promotion.

Des Moines Arts Festival

Arts Festival is a two-day expo featuring some of the best artists in the entire country. All stations are media partners with the Downtown Events Group, who puts on the Arts Festival. Each year we do something different and have done a group activity, such as Fish Printing or Sand Art, or we’ve done our own thing and broadcasted from a specific area at the Arts Festival. Involvement with a client in the Arts Festival is on a TBD basis b/c we have to go through an approval process with the DEG.

Pumpkin Run

This is a 5k cross-country run through TimberPine Nursery in Earlham.  It happens in September.  A portion of the run goes to Big Ken & Colleen’s Kids, benefiting the Children’s Miracle Network and the University of Iowa’s Children’s Hospital.  Last year there were over 300 runners!  There are a few opportunities for clients including booths at the event!

Web Contests

Once per month Star 102.5 holds a themed Web Contest.  Each is three weeks in length supported by promos, liners and email blasts.  As the sponsor you are mentioned in every aspect of the promotion and are also acknowledged online as the presenting sponsor.  There is also the ability to capture leads.  Some of the ideas and contests are:

• Crummiest Carpet – Listeners submit photos of their awful carpet in hopes of winning new flooring!
• Bad Santa Photos
• Show us your Jersey
• Engagement Photos
• Snow Men
• Superbowl Parties Gone Wrong
• Bad/Ugly Jewelry
• Cupid Cuties

Prize Wheel Sponsor

Star 102.5 takes a lot of pride in our live broadcast events and to make them even better we bring out our Prize Wheel.  This is a great attention getter as people line up to spin the wheel for a chance at some great prizes!  As the Prize Wheel sponsor you would receive mentions, logo and the ability to give away products and services!

Flemings Events

When Star 102.5 gets the opportunity to hold special concerts for a private show we invite about 100 people to Flemings for food, drinks and a show.  A client can sponsor these events netting them mentions, online and onsite presence.

Star 102.5 Music Survey

Star 102.5 asks listeners to take a brief survey every three weeks to get feedback on what songs they like or are tired of.  In exchange for their opinions they are registered for a great prize.  This email survey goes to over 6,000 members.

Jock Blogs Sponsor

Every jock has a blog on their station’s site.  These can be sponsored netting the client mentions, link and logo on the blog.