Every weekday Star 102.5 plays “Smarter Than Colleen” at 8:10am. They get a listener on the phone who thinks they know Hollywood Trash and ask them five questions. Colleen is removed from the room and has no idea what the questions are. When Colleen comes back she gets to answer the questions, if the listener gets more right (tie goes to Colleen since it’s “Smarter than Colleen” not “As Smart as Colleen”) then they win a great prize!
Combat Hunger
November 17, 2009 – 5:20 pm
Combat Hunger is the Midwest’s largest two-day food drive, held each year on the weekend prior to Thanksgiving. STAR broadcasts live from 5a – 6p on Thursday and Friday at 12th and Locust, downtown Des Moines, collecting cash and non-perishable food items for The Food Bank of Iowa. Partners with Combat Hunger include the Iowa Motor Truck Association – who provide all the truck transportation for food pick ups from participating businesses and schools; The Des Moines Register – who provide a minimum of 4 ads in the Des Moines Register, include a bag drop on the Thursday prior to Combat Hunger as well as host a large in-house food drive with their employees; Mercy Medical Center – who provide a significant number of volunteers as well as host an in-house food drive with their employees; and Dahl’s – who allow collection bins and coupons in their stores for two weeks prior to CH. All sponsors provide in-kind donations and any other involvement on a client level will need to be discussed to make sure it makes sense to include them in the promotion.
Des Moines Arts Festival
November 17, 2009 – 5:19 pm
Arts Festival is a two-day expo featuring some of the best artists in the entire country. All stations are media partners with the Downtown Events Group, who puts on the Arts Festival. Each year we do something different and have done a group activity, such as Fish Printing or Sand Art, or we’ve done our own thing and broadcasted from a specific area at the Arts Festival. Involvement with a client in the Arts Festival is on a TBD basis b/c we have to go through an approval process with the DEG.
Pumpkin Run
November 17, 2009 – 5:14 pm
This is a 5k cross-country run through TimberPine Nursery in Earlham. It happens in September. A portion of the run goes to Big Ken & Colleen’s Kids, benefiting the Children’s Miracle Network and the University of Iowa’s Children’s Hospital. Last year there were over 300 runners! There are a few opportunities for clients including booths at the event!
Web Contests
November 16, 2009 – 10:43 pm
Once per month Star 102.5 holds a themed Web Contest. Each is three weeks in length supported by promos, liners and email blasts. As the sponsor you are mentioned in every aspect of the promotion and are also acknowledged online as the presenting sponsor. There is also the ability to capture leads. Some of the ideas and contests are:
- Crummiest Carpet – Listeners submit photos of their awful carpet in hopes of winning new flooring!
- Bad Santa Photos
- Show us your Jersey
- Engagement Photos
- Snow Men
- Superbowl Parties Gone Wrong
- Bad/Ugly Jewelry
- Cupid Cuties
Prize Wheel Sponsor
November 16, 2009 – 10:35 pm
Star 102.5 takes a lot of pride in our live broadcast events and to make them even better we bring out our Prize Wheel. This is a great attention getter as people line up to spin the wheel for a chance at some great prizes! As the Prize Wheel sponsor you would receive mentions, logo and the ability to give away products and services!
Flemings Events
November 16, 2009 – 10:24 pm
When Star 102.5 gets the opportunity to hold special concerts for a private show we invite about 100 people to Flemings for food, drinks and a show. A client can sponsor these events netting them mentions, online and onsite presence.
Star 102.5 Music Survey
November 16, 2009 – 10:12 pm
Star 102.5 asks listeners to take a brief survey every three weeks to get feedback on what songs they like or are tired of. In exchange for their opinions they are registered for a great prize. This email survey goes to over 6,000 members.
Jock Blogs Sponsor
November 16, 2009 – 10:07 pm
Every jock has a blog on their station’s site. These can be sponsored netting the client mentions, link and logo on the blog.
Big Ken & Colleen Show Phone Sponsor
November 16, 2009 – 9:37 pm
This is an opportunity for a phone carrier to supply a line of service that listeners could call into over the weekend or after hours and leave messages for the morning show to address the following week. The phone sponsor would receive mentions each time the phone is referenced.
