Copywriting Questionaire




Rep Name:
Rep Email Address:
Rep Phone Number:
Business Name:
Business Phone Number:
Business Address and/or Locator:
Who does the client want to talk to? Age, Gender, Lifestyle, etc
What does the listener want to know about the client's business that will be most important to the listener?
Why should the listener shop with this client versus their competition?
What are the client's unique selling points? What do they want to be famous for?
Does the client have a theme, hook or gimmick?
How will the client benefit if the listener responds to this ad? "More sales" is not an answer.
What do you want the listener to do when they hear the ad? Be specific.
This ad will be successful when...
What are THREE things that separate the client from their competition?
What is a reason people DON'T shop at this business?
What is the competition doing that the client likes? What do they like about their competition?
What is their branding statement? If they do not have one, would you like one created?
If the client wants an ad that is "something different", what does that mean?
Give me a story/experience about the client's business...
Does the Client have a website? Facebook? Twitter? Blog? Please include addresses if possible.
Styles:	Hard Sell Soft Sell Humorous Real Life Situation Just Do It! Hurry! Single Voice Multi Voice
Goals:	Imaging Price/Item Introduction of New Products/Services Increase Traffic Rebranding


Put a website form like this on your site.




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